University of Tokyo

Survey Number 0112
Survey Title Nikkei Fact-finding Survey of Attitudes in Ten Countries, 1986
Depositor Nikkei Inc.
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Educational Purpose Only available for research.
Period of Data Use Permission One year
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Nesstar Not available
Summary Rapid economic internationalization has intensified or accelerated trade frictions, catching up of developing countries, business environmental homogeneity among different countries, changes in the industrial structures, maturation of business society; and technological innovations. These changes are in turn expected to have drastic effects on the prevailing life style and values in each country. This survey-a part of the memorial project celebrating the 110th anniversary of our newspaper-covered people in ten different countries in order to predict what the world and people will look like in 2010, a quarter of century away from now. The international opinion survey encompasses the wide areas of (1) economic/business relations, (2) global issues and themes, (3) living and consumption, (4) scientific technology, and (5) values. The findings tell how people in these countries predict the year 2010 and what they think will happen and how they think they will live in the process.
Data Type quantitative research
quantitative research: micro data
Universe Male and female individuals aged between 25 and 59
Unit of Observation Individual
Sample Size We aimed at collecting at least 800 responses from each country. We collected a total of 8,164 responses (including the fewest 730 from Australia, the largest 1,000 from South Korea, and 845 from Japan).
Date of Collection 1986-03 ~ 1986-05
March-May 1986
Time Period 1986 ~ 1986
Spatial Unit Japan
Korea, Republic of
United States of America
United Kingdom of Great Britain and Northern Ireland
Japan (845 effective responses), the USA (781), Canada (796), Britain (790), France (799), West Germany (798), Italy (825), Australia (730), Brazil (800), and South Korea (1,000).
Sampling Procedure Probability: Stratified
Probability: Multistage
Non-probability: Quota
Random sampling or quota system
(For Japan, stratified random sampling from the Residents' Basic Register. For countries other than Brazil, sampling from the entire population. For Brazil, sampling from 10 large cities.)
Mode of Data Collection Face-to-face interview
Face-to-face interview by visiting
Investigator The Nihon Keizai Shinbun
Field work was performed by Nikkei Research (Japan), Gallop International (Britain, West Germany, Italy, Australia, and South Korea), and Starch Inra Hooper (the USA, France, Canada, and Brazil).
DOI 10.34500/SSJDA.0112
Sponsors (Funds)
Related Publications (by the Investigator) The Nihon Keizai Shinbun (November 1986) Kawaru-2010-nen no sekai to Nihon (Changing: The World and Japan in 2010)
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Major Survey Items Demographic items: sex; age; marital status; children; union membership; size of dwelling area.
Questionnaire items: events happening 25 years from now and their desirability (environmental pollution; large-scale war; energy substitution; unusual weather; space trip; extermination of cancer; wholesale destruction of mankind; sex-selection before birth; exhaustion of oil; contraction of socialist countries, etc); society 25 years from now and its desirability (higher education; increase in divorce rate and singleness; average life span; inter-generational opposition; sexual equality; deterioration in order/security; telecommuting; increased female managers; spread of video telephones, etc.); desirability of office robots/computers; current occupation and form of employment; purpose of work; duration of employment desired; number of holidays per week and its future; view of switching jobs; factors for success in work and their future; occupation desired for children; economic gaps between rich and poor countries 25 years from now; regions expected to show highest economic growth in the 25 years to come; economic powers 25 years from now; countries threatening in economic/military terms; images of Japan; ownership and necessity of electrical appliances; how to use longer leisure time; sources of information on social trends and their future; dietary life 25 years from now; degree of satisfaction with compulsory education and points of dissatisfaction; balance between social security and tax burden; sense of tax burden; fairness of tax system; attitude to married women who work outside home; sexual gap in abilities; attitude to sexual relations; degree of satisfaction with life; financial situation 25 years from now; class identity; future of gaps between social strata; religious practices; attitude to mythical phenomena; degree of recognition of new scientific/technological terms; worry about progress in scientific technology; threatening diseases; types in way of life and human relations (spontaneous, self-sacrificing, traditionalist, etc.); attitude to and view of communication.
Date of Release
Topics in CESSDA Click here for details

Consumption and consumer behaviour
Social and occupational mobility
Religion and values
Social conditions and indicators
Topics in SSJDA International Comparison/Diplomacy
Version 1 : 1999-04-15
Notes for Users Data Sets are written in Japanese.