University of Tokyo

Survey Number 0347
Survey Title Survey on the Actualities of Pachinko Participation, 2003
Depositor Entertainment Business Institute
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

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Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary The purpose of this survey, entitled "Survey on the Actualities of Pachinko Participation 2004," is to clarify the current situation and future of pachinko and pachislot in order to maintain and expand the fan base that supports the pachinko/pachislot industry, against the backdrop of the current harsh economic environment.

This survey aimed to deepen the understanding of the mindset of accepting gambling aspect, reasons for the increase or decrease in participation frequency, and behaviors when selecting a gaming parlor, with the hope of informing future ideas to resolve issues related to pachinko parlors and game machine manufacturers.

Additionally, for the purpose of collecting data that can serve as basic information for future policymaking in the gaming industry, the survey is conducted on an annual basis and subject to chronological analysis.

Specifically, this survey characterized the actual state of play among players and the consciousness and structure of the segment of dormant players, who are not currently playing. This survey also focused on players’ expectations and awareness of their pachinko/pachislot play, their intent to play in the future, and their reasons for not playing.

The questionnaire was conducted on a nationwide scale, and the mail survey was conducted in two stages: a [screening survey] and a [main survey]. This survey used two types of questionnaire form: a << player survey form >> and a << dormant player survey form >>.
Data Type quantitative research
quantitative research: micro data
Universe Individual men and women over the age of 18
Unit of Observation Individual
Sample Size [Screening survey]
Sample size: 7,540, number of valid responses: 5,189 (response rate: 68.8%)

[Main survey]
Number of valid responses: 1,026
of which, players (either pachinko or pachislot): 742
Pachinko players: 709
Pachislot players: 352
Dormant pachinko players (taking a rest from pachinko for the past year): 361
Dormant pachislot players (taking a rest from pachislot for the past year): 257
Non-players (people who have not played pachinko or pachislot in the past year): 378
Date of Collection [Screening survey] Mid-June to early July 2003
[Main survey] Mid-July to early August 2003
Time Period
Spatial Unit Nationwide (two major metropolitan areas + prefectures including ordinance-designated cities, and other regions)
Sampling Procedure Survey respondents were men and women aged 18 and 19 years old, men and women aged 20–59 years (men and women in the 20–59 age group were divided into four groups at 10-year intervals), and men and women aged 60 and over, for a total of 12 groups. Areas from which respondents were extracted were determined by proportional distribution based on the population composition ratio.

The survey sample used the consumer panel maintained by INTAGE Inc.
Mode of Data Collection [Screening survey]
Conduct a screening (extraction) survey of this survey’s subjects using postcards to understand their status of playing pachinko and pachislot.

[Main survey]
A mail survey was conducted targeting all pachinko and pachislot players, dormant players who had experienced gaming in the past but were not currently playing, and some non-players who had no gaming experience at all.
Investigator Ace Research Institute
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Screening survey][Player survey][Dormant player survey]]
Major Survey Items [Screening survey]
Pachinko experience (frequency), pachislot gaming experience (frequency), casino experience (presence/absence), attitude toward casino legalization (agree/disagree) and reason, gender and age group, smoking status.

[Main survey]
*This survey consisted of a << player survey form >> and a << dormant player survey form >>. The << player survey form >> included some questions for dormant players, and the content of the << dormant player survey form >> was almost identical to the question items for dormant players in the player survey form.
*The total number of dormant players was calculated by taking the sum of the dormant players who completed the << player survey form >> and the respondents of the << dormant player survey form >>.

(1) Status of pachinko/pachislot play and dormant players (pachinko (pachislot) were treated separately in questions)
Status of pachinko (pachislot) play, dormant players situation when they were playing pachinko (pachislot), reason for quitting pachinko (pachislot), a attitude to pachinko (pachislot) after discontinuing playing

(2) Pachinko parlors
Number of frequented parlors, important factors when selecting parlors, customer service evaluation, experience and reasons for switching parlors, smoking and non-smoking areas, dissatisfaction with pachinko parlors

(3) Pachinko/pachislot machines
Machine models often used, effect when a reach is occurring or ads are being displayed, information sources and content, comparison of attractiveness of pachinko and pachislot machines

(4) Attitudes and opinions regarding pachinko and pachislot
Intention to play in the future, reasons for not playing, ways of spending time and money, expectations for pachinko (pachislot), casino legalization and impact on pachinko (pachislot) play habits
Date of Release
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Version 2004/05/11 :
Notes for Users Variable and value labels are written in Japanese.