| Abstract | |
| Survey Number | 0542 |
| Survey Title | Survey on the Actualities of Pachinko Participation, 2006 |
| Depositor | Entertainment Business Institute |
| Restriction of Use |
For detailed information, please refer to 'For Data Users' at SSJDA website.
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| Educational Purpose | Available for both research and instructional purposes. |
| Period of Data Use Permission | One year |
| Access to Datasets | Download |
| SSJDA Data Analysis | Not available |
| Summary |
The purpose of this survey, entitled "Survey on the Actualities of Pachinko Participation, 2007," is to identify the current and future state of pachinko and pachislots as the performance of game machines is undergoing major changes due to the July 2004 revision of the National Public Safety Commission rules. Additionally, for the purpose of collecting data that can serve as basic information for future policymaking in the gaming industry, the survey is conducted on an annual basis and subject to chronological analysis. This survey identifies players’ awareness and attitudes as the population of gaming participants shows signs of decreasing. It also searches for causes why some people stop playing. In addition, it identifies changes in the tastes of players as game machines move from machines with older standards to newer ones. The questionnaire was conducted on a nationwide scale, and the mail survey was conducted in two stages: a [screening survey] and a [main survey]. These surveys also characterized the actual state of play among players and the awareness and structure of the segment of dormant players who are not currently playing. These surveys also placed focus on players’ expectations and awareness of their pachinko/pachislot play, their intent to play in the future, and their reasons for not playing. |
| Data Type | quantitative research quantitative research: micro data |
| Universe |
[Screening survey] Individual men and women aged 18 years and older [Main survey] Pachinko or pachislot players based on the screening survey |
| Unit of Observation | Individual |
| Sample Size |
[Screening survey] Sample size: 10,000, number of valid responses: 6,256 (response rate 62.6%) [Main survey] Targets (players): 868, number of valid responses: 701 (response rate 80.8%) |
| Date of Collection |
[Screening survey] End of July to early August, 2006 [Main survey] Early September to mid-September, 2006 |
| Time Period | |
| Spatial Unit | 47 prefectures nationwide, mainly in two metropolitan areas, prefectures including ordinance-designated cities, and other regions |
| Sampling Procedure |
[Screening survey] The questionnaire respondents were men and women aged 18 and 19 years old, men and women aged 20–69, who were divided into five groups at 10-year intervals, and men and women aged 70 and older, to a total of 14 groups. Areas from which respondents were extracted were determined by proportional distribution based on the population composition ratio. The survey sample used the consumer panel maintained by INTAGE Inc. [Main survey] All screening survey respondents who are “players,” that are someone who had played pachinko or pachislots at least once within a year. |
| Mode of Data Collection |
[Screening survey] Conducted a screening (extraction) survey of this survey’s subjects using postcards to understand their status of playing pachinko and pachislot. In addition, “players” who had reduced their playing frequency in the past year and a “dormant group” of people who had played in the past but had stopped playing now were asked what conditions would be needed for them to increase their playing frequency or start playing again. [Main survey] A mail survey was conducted based on the results of the screening survey. Furthermore, results were summarized/analyzed through cross-tabulation analysis using age group, gender, and playing frequency as key data. |
| Investigator | Entertainment Business Institute |
| DOI | |
| Sponsors (Funds) | |
| Related Publications (by the Investigator) | Please refer to the abstract in Japanese. |
| Related Publications (based on Secondary Analysis) | List of related publications (based on Secondary Analysis) |
| Documentation | [Screening survey questionnaire/A>][This survey questionnaire] |
| Major Survey Items |
[Screening survey] - Pachinko and pachislot gaming experience (frequency) - Age at which respondent started pachinko and pachislot gaming - Age and month/year at which respondent stopped pachinko and pachislot gaming - Reason for discontinuing pachinko and pachislot games - Changes in frequency of pachinko and pachislot play - Increase in frequency of pachinko and pachislot play and conditions to resume pachinko and pachislot play - Gender and age group [Main survey] (1) Status of pachinko and pachislot play and dormant players - Pachinko and pachislot play status (average single play cost/playing time，changes in playing frequency，reasons for increased play，winning percentage and other changes) - Age at which respondent started pachinko and pachislot gaming - Circumstances respondent started playing pachinko and pachislot, reasons for playing - Present degree of satisfaction with pachinko and pachislots - Price exchange rate at frequently attended parlors (exchange rate) - Intended future frequency of pachinko and pachislot play - Thoughts on and exposure to pachinko and pachislots (2) Pachinko parlors - Number of frequented parlors - Parlor selection reasons - Factors to judge parlor atmosphere - Parlor location, visit times - Advertising evaluation and response - Customer service evaluation and expectations - Evaluation of and behavior at events - Behavior and thoughts regarding prize exchanges - Smoking and non-smoking areas - Dissatisfaction with pachinko parlors (3) Pachinko/pachislot machines - Changes in the play balance between pachinko and pachislot - Intention to play in the period of type 5 pachislot machine - Intention to play type 5 pachislot machine by model type - Awareness of palot and intention to play it - Intention to play easy and affordable pachinko - Reasons for choosing the game machine (4) Attitudes and opinions regarding pachinko and pachislot - Expectations for pachinko and pachislot - Casino legalization and effects on pachinko and pachislot play - Thoughts on and contact with casinos - Ways to spend extra money (5) Attributes - Gender, age, occupation, monthly allowance, percentage of monthly allowance/amount of money spent on entertainment, annual income |
| Date of Release | 2008/01/21 |
| Topics in CESSDA |
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| Topics in SSJDA | Society/Culture |
| Version | 2008/01/21 ： |
| Notes for Users | Variable and value labels are written in Japanese. |