University of Tokyo

Abstract
Survey Number 0669
Survey Title Fact-finding Survey on Women's Makeup Behavior/Attitudes (Skincare and Makeup Volume), 2009
Depositor POLA Research Institute of Beauty & Culture
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary The POLA Research Institute of Beauty & Culture was established in 1976 to engage in research into beauty and, in particular, multifaceted investigations into “cosmetic culture” through the lenses of humanities and the social sciences. The Institute conducts research into the lifestyles and makeup-related attitudes/behavior of contemporary women and makes the reports of such research publicly available through the POLA Cosmetic Culture Information Center and its website.

This is a fixed-point survey on cosmetics that began in 2007. It is positioned as a fundamental survey for the POLA Research Institute of Beauty & Culture. In 2009, the institute conducted a single survey on both skincare and makeup and released them in a skincare and makeup volume.

This survey continues from the previous year’s survey in gathering information from 1,500 women on the state of and attitudes toward their skincare and makeup practices, and their beauty behaviors. It also investigates and analyzes in detail the state of skin irritation and measures against it, expenditure during economic downturn/investment in cosmetics.
Data Type quantitative research
quantitative research: micro data
Universe 1,500 women aged 15 to 64 years living in the Greater Tokyo Area
Unit of Observation Individual
Sample Size 1,500 people
Date of Collection 2009/04/01
Time Period
Spatial Unit The Greater Tokyo Area: Saitama, Chiba, Tokyo, and Kanagawa prefectures
Sampling Procedure Internet survey
*Divided into 5-year segments with 150 people in each segment
*Excludes junior high school students
Mode of Data Collection Internet survey
Investigator POLA Research Institute of Beauty & Culture
DOI
Sponsors (Funds)
Related Publications (by the Investigator) POLA Research Institute of Beauty & Culture survey reports and press releases (published on the institute’s website, among other places)
- “Josei no keshō kōdō/ishiki ni kansuru jittai chōsa sukinkea/mēku hen 2009” [Fact-finding survey on women’s cosmetic behavior and attitudes, skincare and makeup volume, 2009], July 8, 2009 (in Japanese)
- “Josei no keshōhin e no tōshi iyoku” [Women’s willingness to invest in cosmetics], July 8, 2009 (in Japanese)
- “Josei no hada-are jōkyō to taisaku” [Chapping of women’s skin and their measures against it], July 8, 2009 (in Japanese)
- “Josei no keshōhin e no tōshi yotei” [Women’s plans to invest in cosmetics], June 12, 2009, POLA Research Institute website, survey topics (in Japanese)
- “Nagaku natta mēku jikan” [Lengthening makeup time], August 27, 2009, POLA Research Institute website, survey topics (in Japanese)
- “Josei no hada-are jōkyō to taisaku” [Skin irritation and measures against it], October 28, 2009, POLA Research Institute website, survey topics (in Japanese)
- Press release “Fukyō no naka, kakei wa setsuyaku mūdo demo josei no keshōhin e no tōshi iyoku wa keizoku” [Amid economic downturn, women’s willingness to invest in cosmetics continues despite frugal mood in household budgets], May 28, 2009 (in Japanese)
- “Gendai josei no mēkuappu keshō no iyoku kōzō” [Structure of contemporary women’s attitudes to makeup and cosmetics], Makie, no. 30, 2010, POLA Research Institute of Beauty & Culture (paper medium publication) (in Japanese)
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Questionnaire]
Major Survey Items Face items [preliminary survey]:
- Age/place of residence/marital status/presence of children, children’s years in school, state of cohabitation/industry/occupation

Questionnaire items:
- Things that respondent considers important (fashion-related/dining-related/home-related/leisure-related/intelligence-related/exercise-related/beauty-related/
communications-related/other) (38 items)

<Makeup>
- Positive feelings concerning applying makeup
- Frequency of applying makeup
- Time required for makeup
- Frequency of use (excluding freshening up) of makeup items respondent currently uses
- Items used for freshening makeup
- Items used that respondent considers important
- Amount invested per month in cosmetics/sense of fulfillment from them
- Purchasing channels/most used purchasing channel
- Purchase amount for items respondent currently uses

<Skincare>
- Frequency of practicing skincare
- Effect value expected for skincare (27 items, such as “moisturizes”)
- Frequency of use (morning, evening) of skincare items respondent currently uses
- Skincare items respondent currently uses that respondent considers important
- Effect value actually felt for skincare (27 items, such as “moisturizes”)
- Amount invested per month in cosmetics/sense of fulfillment from them
- Purchasing channels/most used purchasing channel
- Purchase amount for items respondent currently uses

<Skin irritation>
- Dry to oily skin type
- Skin sensitivity
- Current condition of skin/symptoms respondent is particularly concerned about (33 items, such as “scaly/dry”)
- Current skin irritation on face
- Symptoms that respondent thinks are “skin irritation” on face/skin irritation symptoms in past year/current skin irritation symptoms
- When respondent thinks facial skin becomes irritated (31 items, such as “when sleep deprived”)
- Times when skin became irritated in past year/when skin became irritated this time
- Methods of reducing skin irritation (experienced/current practice/intending to practice in the future)

<Living expenditure>
- Changes to living expenditure
- Future intentions for living expenditure
- Changes in the use of money in past 6 months (14 items, such as fashion and dining)
- Intentions for using money in the future (14 items, such as fashion and dining)

<Beauty behaviors, other>
- Experience of beauty behaviors (25 items, such as “hair coloring”)/current practice/intentions for future practice
- Annual household income, annual personal income, pocket money per month
Date of Release 2009/11/24
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Version 2009/11/24 :
Notes for Users