University of Tokyo

Survey Number 0777
Survey Title Asahi Shimbun: Nationwide Opinion Poll "What is Politics to you?" 2007
Depositor Division of Poll, The Asahi Shimbun Company
Restriction of Use For detailed information, please refer to 'For Data Users' on the SSJDA website.

- Apply to SSJDA. Depositor's approval required.
Educational Purpose Only available for research.
Period of Data Use Permission One year
Access to Datasets Download
SSJDA Data Analysis Not available
Summary Japanese politics has been going through a long period of searching since 1993, when the lengthy stability of Liberal Democratic Party government ended and the Hosokawa Cabinet was formed. This resulted in the appearance of political developments and election outcomes that could not have been imagined with conventional political common knowledge.

On the other hand, these trends demanded a reexamination of the form of the very public opinion polls that the media conducted. Public opinion polls of various kinds have been and are still conducted to gain an appreciation of “the will of the people,” but it is necessary to reconsider what they are measuring in the first place. Perhaps even though polls have asked their respondents about “approval” for political parties and cabinets, what they are actually “approving” has been passed over, if we rethink about it from the beginning. Polls have been conducted and their results published without these points being clarified for the most part.

This survey is rooted in the above awareness of the problems involving existing public opinion polls and was conducted to serve as an opportunity to rethink Japanese politics without preconceived notions. To reevaluate voters’ behaviors of “supporting a political party” or “approving the Cabinet,” which have been regarded unquestioningly, or various terms that have been used in relation to the links between politicians and voters, the survey contains a wide range of question items, while taking a format that raises the fundamental questions of what politics is and what public opinion is with voters themselves, who are the ones surveyed in public opinion polls.
Data Type quantitative research: micro data
Universe Men and women across Japan who are eligible to vote at the time of survey
Unit of Observation Individual
Sample Size Valid responses: 2,166
Valid response rate: 72.2%
Date of Collection 2007-04-05 ~ 2007-05-14
2007/04/05 (questionnaires sent) – 2007/05/14 (final deadline for sending back questionnaires)
Time Period 2007 ~ 2007
Spatial Unit Japan
Sampling Procedure Probability: Stratified
Probability: Multistage
Two-stage stratified random sampling *To create a microcosm of the whole of Japan, 341 voting districts were selected, and an average of 9 people were selected for each district from voter registration lists.
Mode of Data Collection Self-administered questionnaire: Paper
Mail survey
Investigator Asahi Shimbun
DOI 10.34500/SSJDA.0777
Sponsors (Funds)
Related Publications (by the Investigator) “Seitō ‘yakuwari hatasazu’ 83%” [Political parties “not fulfilling role” 83%], Asahi Shimbun, June 18, 2007, morning edition (in Japanese)
“Honsha yoron chōsa ni miru ‘yoron’ tte” [The “public opinion” seen in Asahi Shimbun public opinion polls], Asahi Shimbun, June 24, 2007, morning edition (in Japanese)
Seiji o kangaetai anata e no 80 mon: Asahi Shimbun 3000-nin yoron chōsa kara [80 questions for you who want to think about politics: From an Asahi Shimbun 3000-person public opinion poll], December 2007, Sasaki Takeshi (chief ed.), Takagi Fumiya, Yoshida Takafumi, Maeda Kazutaka, Minehisa Kazunori (eds.), Asahi Shimbun Company (in Japanese)
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Questionnaire]
Major Survey Items (1) Interest in politics: interest/trust in politics, views of politics

(2) National politics and local politics: interest in/influence of national politics and local politics, elections that respondent is interested in, opinions on financial state of municipalities

(3) Regarding public opinion polls: interest in public opinion polls, interest in/influence of Cabinet approval rate, interest in political party support rates, relationships between politicians and media and public opinion

(4) Political parties: political parties that respondent supports/does not want to support, role of political parties, how respondent relates to political parties

(5) Expression of political positions: independent voters, image of conservatives/progressives, terms used to explain political positions, politicians’ words and actions

(6) Voting: items considered important when voting, campaign pledges in the form of a manifesto, abstention from voting, voting rates, voting rights, change of government

(7) Face items: gender, age, occupation, highest level of educational attainment, living standard, media to get information from, Internet use, types of public opinion poll that respondent finds easy to answer.

*For details of survey items, please refer to the questionnaire.
Date of Release 2012/05/16
Topics in CESSDA Click here for details

Political behaviour and attitudes
Topics in SSJDA Information/Communication/Mass Media
Version 2012/05/12 : 2012-05-16
Notes for Users Variable and value labels are written in Japanese.