University of Tokyo

Survey Number 0792
Survey Title Detailed Survey on Skincare and Makeup, 2009
Depositor POLA Research Institute of Beauty & Culture
(Former Name:POLA Research Institute of Beauty & Culture)
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
SSJDA Data Analysis Not available
Summary The POLA Research Institute of Beauty & Culture was established in 1976 to engage in research into beauty and, in particular, multifaceted investigations into “cosmetic culture” through the lenses of humanities and the social sciences. The Institute makes the reports of such research publicly available through the POLA Cosmetic Culture Information Center and its website.

This survey includes detailed question items on how and why women living in the Greater Tokyo Area purchase skincare products, their usage, the effects they actually feel after use, and costs versus benefits, among others.
Data Type quantitative research
quantitative research: micro data
Universe Women aged 15 to 64 years who live in the Greater Tokyo Area (Saitama, Chiba, Tokyo, Kanagawa prefectures) and currently perform skincare
*Excludes junior high school students
Unit of Observation Individual
Sample Size 1,557
Date of Collection 2009/08/28–08/30
Time Period
Spatial Unit Saitama, Chiba, Tokyo, Kanagawa prefectures
Sampling Procedure The number of samples was divided into 5-year segments based on the female population composition ratio by age group in the Greater Tokyo Area according to the “Heisei 17 (2005) National Census” and the incidence rate of respondents currently practicing skincare in the “Fact-finding Survey on Women’s Makeup Behavior/Attitudes (Skincare Volume), 2008” and “Fact-finding Survey on Women’s Makeup Behavior/Attitudes (Skincare and Makeup Volume), 2009” performed by the POLA Research Institute of Beauty & Culture.
Mode of Data Collection Internet survey
Investigator POLA Research Institute of Beauty & Culture
Sponsors (Funds)
Related Publications (by the Investigator) POLA Research Institute of Beauty & Culture survey reports (published on the the institute’s website, among other places)
- No 115 “Sukinkea keshōhin no shoyū, shiyō jōkyō to 1-shūkan no sukinkea jōkyō” [Ownership and usage of skincare cosmetics and state of skincare over 1 week] (459 KB) 2009/11/25 (in Japanese)
- No 116 “Josei ga motomeru senganryō, keshōsui, nyūeki no kachi” [The value of facial cleansers, face lotions, milky lotions sought by women] (958 KB) 2009/11/25 (in Japanese)
- “@ risāchi: Hada kea ni nesshin na josei VS hada kea ni nesshin de wa nai josei” [@research: Women who are attentive to skincare versus women who are not attentive to skincare], Keshō Bunka PLUS, vol. 3, 2010, POLA Research Institute of Beauty & Culture (paper medium publication) (in Japanese)
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Questionnaire]
Major Survey Items (1) Skincare performance - in general
Frequency of use of cosmetics, types by item, number of skincare items used/owned, prices

(2) Skincare performance – at different time of the day
Work/school days, free time, days of the week when respondent performs skincare (by item)

(3) Facial cleansers/face lotions/milky lotions
Information that respondent referred to when obtaining them, place of purchase, reasons for purchase, intention to purchase again, feelings at purchase, actual feelings from use, insistence on particular makers/brands, cost versus effects

(4) Makeup
Items used, items used that provide care for/reduce UV radiation, time spent on makeup, what respondent seeks from base makeup

(5) Skin tiredness/stress
Degree of skin tiredness/stress that respondent feels/times of day/times of year

(6) What respondent seeks to do for skincare
What respondent uses other than cosmetics, average time spent on skincare, amount invested in skincare cosmetics

(7) Face items
Age, place of residence, marital status, presence of children, occupation, annual household income, amount of money available to use freely

*For details of survey items, please refer to the questionnaire.
Date of Release 2012/09/12
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Version 2012/09/12 :
Notes for Users Variable and value labels are written in Japanese.