University of Tokyo

Survey Number 0794
Survey Title Survey on Makeup, 2010
Depositor POLA Research Institute of Beauty & Culture
(Former Name:POLA Research Institute of Beauty & Culture)
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
SSJDA Data Analysis Not available
Summary The POLA Research Institute of Beauty & Culture was established in 1976 to engage in research into beauty and, in particular, multifaceted investigations into “cosmetic culture” through the lenses of humanities and the social sciences. The Institute conducts research into the lifestyles and makeup-related attitudes/behavior of contemporary women and makes the reports of such research publicly available through the POLA Cosmetic Culture Information Center and its website.

*Note that the report for this survey has not been made publicly available.

This survey was conducted as an online survey of 100 women in their 20s and 30s who use skincare and makeup to gather information about their cosmetics attitudes and behaviors.
Data Type quantitative research
quantitative research: micro data
Universe 100 women who fulfill all the conditions below:
- In their 20s and 30s
- Living in Saitama, Chiba, Tokyo, or Kanagawa prefectures
- Employed
- Do skincare every day
- Put on makeup at least 5 days a week
Unit of Observation Individual
Sample Size 100 people (50 people aged 20 to 29 years, and 50 people aged 30 to 39 years)
Date of Collection 2010/12/03 – 12/07
Time Period
Spatial Unit The Greater Tokyo Area (Saitama, Chiba, Tokyo, Kanagawa prefectures)
Sampling Procedure Women in their 20s to 30s divided into 10-year segments with 50 people in each segment
Mode of Data Collection Internet survey
Investigator POLA Research Institute of Beauty & Culture
Sponsors (Funds)
Related Publications (by the Investigator)
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Questionnaire]
Major Survey Items (1) Face items
- Gender
- Age
- Place of residence
- Marital status
- Presence of children
- Family’s/respondent’s industry
- Occupation

(2) Frequency of practicing skincare/makeup
- Frequency of skincare
- Frequency of makeup
- Whether respondent often looks at her face in the mirror before applying makeup
- How respondent looks in the mirror before applying makeup
- Parts that respondent often looks at in the mirror
- Condition of skin that respondent checks in the mirror
- Places where respondent checks her skin condition
- Effects of skincare cosmetics besides beauty effects
- Effects of makeup cosmetics besides beauty effects

(3) Aspects that respondent considers important with skincare/makeup
- Eagerness regarding skincare
- Respondent’s favorite part of her own face
- Respondent’s least favorite part of her own face
- Parts of respondent’s own face that she is concerned about
- Impression that respondent wants to present
- Parts of makeup cosmetics that respondent considers most important
- Whether respondent is confident in her usual makeup
- Whether respondent changes her makeup depending on the occasion or the people she will meet
- Whether respondent wants to try makeup that will make her look different
- How much others’ impression of respondent changes due to makeup
- Whether respondent’s face is more like her with or without makeup

(4) Points that respondent refers to for skincare/makeup
- Parts respondent looks at to judge the beauty of someone around her age
- Things about cosmetics that respondent wants to ask to beautiful people
- Celebrities that respondent refers to for skincare and makeup

*For details of survey items, please see the questionnaire.
Date of Release 2012/12/26
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Version 2012/12/26 :
Notes for Users Variable and value labels are written in Japanese.