University of Tokyo

Survey Number 0901
Survey Title Questionnaire Survey on Reception of Overseas Tourists, 2013
Depositor Japan Finance Corporation Research Institute
Restriction of Use For detailed information, please refer to 'For Data Users' on the SSJDA website.

- Apply to SSJDA. Depositor's approval required.
Educational Purpose Only available for research.
Period of Data Use Permission One year
Access to Datasets Download
SSJDA Data Analysis Not available
Summary As consumer spending continues to languish, tourists visiting Japan may well become a new class of customer for small and medium enterprises. The Visit Japan program has yielded results, and the number of foreign guests visiting Japan continues to increase. In 2013, the number of visitors exceeded ten million for the first time.

This survey targets companies financed by the Japan Finance Corporation and was implemented to understand the current status of acceptance of foreign tourists, the effects of accepting them for your business, and future guidelines.
Data Type quantitative research: micro data
Universe 10,018 companies that received financing from the Japan Finance Corporation's People's Life Project as well as the Small and Medium Enterprises Project that complied with industry sector (retail, food service, lodging, passenger transport (excluding the taxi business)) and regional (survey regions) requirements.
Unit of Observation Organization
Sample Size Number of targets: 10,018 companies, responses: 2,643 (response rate: 26.4%)
Date of Collection 2013-08-01 ~ 2013-08-01
Time Period 2013 ~ 2013
Spatial Unit hokkaido
Hokkaido, Chiba, Tokyo, Kanagawa, Toyama, Ishikawa, Yamanashi, Nagano, Gifu, Shizuoka, Aichi, Kyoto, Osaka, Hyogo, Nara, Hiroshima, Fukuoka, Nagasaki, Kumamoto, Oita prefectures

* The 20 administrative divisions indicated by the "Survey on Consumption Trends of Foreigners Visiting Japan," conducted by the Tourism Office in 2012, to have the highest percentages of foreigners visiting for sightseeing and leisure (excluding Okinawa)
Sampling Procedure
Mode of Data Collection Self-administered questionnaire: Paper
Questionnaire forms distributed and collected by postal mail, anonymous survey
Investigator Japan Finance Corporation Research Institute
DOI 10.34500/SSJDA.0901
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Questionnaire]
Major Survey Items (1) Business outline
Industry sector, office location, number of employees, sales over the last three years, profits over the last three years, manager age, founding year, presence/absence of a website, website language, e-commerce via your website/plans to build it, acceptance of credit cards, types of cards you accept, presence/absence of WiFi (wireless LAN) at old shops, etc.

(2) About acceptance of foreign tourists
Whether you see foreign tourists in the area in which your business is located
Efforts to draw foreign tourists to your area
Presence/absence of product descriptions, etc. in foreign languages
Foreign languages in which you have product descriptions, etc.
Presence/absence of foreign tourists
Areas from where foreign tourists come
Vacation type of foreign tourists
Methods by which you get information on foreign tourists (shop, facility)
Presence/absence of employees that can offer service in foreign languages (including manager)
Languages in which you can offer service
Percentage of sales that come from foreign tourists

(3) Future guidelines for acceptance of foreign tourists
Thoughts on future acceptance of foreign tourists
Efforts to increase the number foreign tourists
Reasons you do not want to accept foreign tourists

*For details on survey items, please refer to the questionnaire.
Date of Release 2014/12/08
Topics in CESSDA Click here for details

Leisure, tourism and sport
Business/industrial management and organisation
Topics in SSJDA Economy/Industry/Management
Version 1 : 2014-12-08
Notes for Users Variable and value labels are written in Japanese.