University of Tokyo

Survey Number 0971
Survey Title The Questionnaire of 10,000 Small Business Owners, 2012
Depositor Daido Life Insurance Company
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary This survey asked Japanese business managers questions about management issues and the status of their business development initiatives, etc., and was implemented as part of the "Daido Life 110-Year Anniversary Project" with the intention of putting its results to use as reference information for future management to be provided to business managers.
Data Type quantitative research
quantitative research: micro data
Universe Business managers
Unit of Observation Individual
Sample Size Number of valid responses: 13,047
Date of Collection 2012/01/23-03/30
Time Period
Spatial Unit Japan
Sampling Procedure
Mode of Data Collection Visitation survey
*Daido Life sales staff/agents visited survey targets directly and requested that they participate in this survey.
After survey targets filled out the survey form, Daido Life sales staff / agents collected them.
Investigator Daido Life Insurance Company
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Questionnaire]
Major Survey Items (1) Current status of your company
Industry sector, company structure, location of your company's registered headquarters, year and month in which you were founded, number of employees, total number of employees (including part-timers and irregular employees), number of regular employees, number of family-members/relatives, total amount of capital, yearly sales amount for 2010, work for which your family/relative employees are responsible, current profit situation, strengths of your corporation, presence/absence of company policy/guidelines

(2) Management problems and their solutions
Management problems for which you are currently very aware, efforts at expanding your sales, efforts at reducing costs, area for promoting IT adoption, overseas expansion situation, objective and effects of overseas expansion, overseas dispatch and insurance enrollment situation, efforts for hiring/developing employees, presence/absence of a successor, attributes of your successor, methods for developing your successor, information/advice you need for management, individuals from which you can receive management advice, outlook on profits (one year from now, ten years from now)

(3) Regarding the manager themselves
Gender, age, efforts at health management, number of predecessors before you, points in which you excel as a manager, qualities required of a manager, degree of usage of social networking sites (SNS)/blogs, satisfaction with your work as a manager, profession you would want to go into if you were reborn

*For details on survey items, please refer to the questionnaire.
Date of Release
Topics in CESSDA Click here for details

Topics in SSJDA Economy/Industry/Management
Version 2015/04/23 :
Notes for Users Variable and value labels are written in Japanese.