University of Tokyo

Survey Number 1004
Survey Title JTBF Survey of Trends among Travelers (SSJDA edition), 2003
Depositor Japan Travel Bureau Foundation
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. Depositor's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary The Japan Travel Bureau Foundation is conducting research to understand trends in the travel and tourism markets while making full use of various data and local information.

In particular, the "JTBF Survey of Trends Among Travelers" is conducted every year to clarify the actual state of travel in the domestic travel market and to understand the attitudes of travelers. This survey was conducted in 2003.
Data Type quantitative research
quantitative research: micro data
Universe Men and women aged 18 years and older in Japan (extracted from a panel supplied by a survey company)
Unit of Observation Individual
Sample Size Number of questionnaires distributed: 4,000, number of responses: 2,393, response rate: 59.8%
Date of Collection October 2003
Time Period
Spatial Unit Japan
Sampling Procedure
Mode of Data Collection Mail survey (self-administered written questionnaire)
Investigator Japan Travel Bureau Foundation
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation Questionnaire
Major Survey Items (1) Travel experience during the past year
- Types of travel (domestic/overseas/day trip, personal trip/company-related trip)
- Travel categories (sightseeing and recreational trip, trip to go to parents’ home or to take care of housework, etc., organized group tour operated by an organization, business and work-related trip, company-related group trip)
- Number of trips
- Departure month
- Total travel costs per person

(2) Actual conditions of sightseeing and recreational trip
- Departure date, companion(s), number of people
- Travel destination (domestic and overseas travel destinations), travel category, length of stay (number of nights)
- Modes of transportation (to the destination/while traveling), main accommodation facilities, travel costs
- Whether or not a travel agency was used, details of travel product (group package tour accompanied by a tour conductor or guide, private package tour unaccompanied by a tour conductor or guide, etc.), name of the travel agency used

(3) Desired trips
- Trips respondent would like to take (sightseeing tour around nature and scenic spots, relaxing at seaside, etc.)

(4) Travel intentions
- Reasons respondent would like to travel

[Face items]
- Age, gender, occupation
- Marital status, presence of children and their ages
- Annual household income
- Type of residence, car ownership
Date of Release
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Notes for Users