University of Tokyo

Survey Number 1010
Survey Title JTBF Survey of Trends among Travelers (SSJDA edition), 2009
Depositor Japan Travel Bureau Foundation
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. Depositor's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary The Japan Travel Bureau Foundation is conducting research to understand trends in the travel and tourism markets while making full use of various data and local information.

In particular, the "JTBF Survey of Trends Among Travelers" is conducted every year to clarify the actual state of travel in the domestic travel market and to understand the attitudes of travelers. This survey was conducted in 2009.
Data Type quantitative research
quantitative research: micro data
Universe Men and women aged 18 years and older in Japan (extracted from a panel supplied by a survey company)
Unit of Observation Individual
Sample Size Number of questionnaires distributed: 4,000, number of responses: 2,364, response rate: 59.1%
Date of Collection October 2009
Time Period
Spatial Unit Japan
Sampling Procedure
Mode of Data Collection Mail survey (self-administered written questionnaire)
Investigator Japan Travel Bureau Foundation
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation Questionnaire
Major Survey Items (1) Travel experiences during the past year
 - Types of travel (domestic/overseas)
 - Travel categories (sightseeing and recreational trip, organized group tour operated by an organization, company-related group trip, business and work-related trip, trip to go to parents’ home or to take care of housework, other travel)
 - Number of trips

(2) Actual conditions of sightseeing and recreational trip
 - Departure date, companion(s), number of people
 - Travel destination (domestic and overseas travel destinations), travel category, length of stay (number of nights)
 - Modes of transportation (to the destination/while traveling), main accommodation facilities, travel costs
 - Method of booking travel (whether or not package tour was used and reservation method/reservation method of accommodation)

(3) Desired trips
 - Trips respondent would like to take (sightseeing tour around nature and scenic spots, relaxing at seaside, etc.)
 - Methods of gathering information about travel destination

(4) Travel intentions
 - Reasons respondent would like to travel
 - Reasons respondent did not travel during the past year

[Face items]
- Age, gender, occupation
- Marital status, whether or not spouse is employed
- Presence of children and their ages, number of people in the household, household family members
- Annual household income, type of annual household income, standard of living (5-level evaluation scale)
- Type of residence, car ownership
Date of Release
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Topics in SSJDA Society/Culture
Version 2017/01/11 :
Notes for Users