University of Tokyo

Survey Number 1104
Survey Title Macromill Weekly Index, 2013.10-12
Depositor Macromill, Inc.
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary This survey is an Internet-based weekly fixed-point observation survey, conducted with the same question items every Wednesday (starting at 19:00).

Macromill started the public opinion survey, Macromill Daily, in April 2010 (concluded in October 2010) and the consumer survey, Macromill Weekly Index, in March 2011.

The main survey content concerns the amount of money spent in the past one week, what was consumed in the past one week, planned purchases in the coming week, expected changes in spending, and dinner on Sundays.

Further, from March 2013, when the ban on electioneering activities on the Internet was lifted, new question items regarding level of interest in domestic politics, policy themes of interest, emotions/mood, and perception of the state of the economy, etc., were added.

This data is from a survey carried out between October and December 2013.

The main survey content of the Macromill Weekly Index is as follows (See also “Major Survey Items”):
(1) Regarding lifestyle over the past week
(2) Regarding future lifestyle
(3) Regarding the economy
(4) Regarding politics
Data Type quantitative research
quantitative research: micro data
Universe Men and women aged between 20 and 69 years in Japan (Macromill monitor members)
Unit of Observation Individual
Sample Size 1,000
Date of Collection 2013-10 ~ 2013-12
October – December 2013
Time Period 2013 ~ 2013
Spatial Unit Japan
Sampling Procedure Other
Demographic allocation by area × gender × age group based on the 2010 census
Mode of Data Collection Self-administered questionnaire: Web-based (CAWI)
Online survey (which starts at 7 p.m. every Wednesday)
Investigator Macromill, Inc.
DOI 10.34500/SSJDA.1104
Sponsors (Funds)
Related Publications (by the Investigator) マクロミル総合研究所,『Macromill Weekly Indexのご紹介』

*Please refer to Macromill Weekly Index reports.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation Questionnaire】 【Summary sheet
Major Survey Items [Face items]
- Gender, age
- Prefecture, area, occupation
- Number of household members living together

(1) Regarding life in the past week
- Amount of money spent in the past one week
- Purchases/services used in the past one week
- Number of days the respondent went out in the past one week
- Emotions/mood in the past one week
- Sunday dinner menu

(2) Regarding future lifestyle
- Plans and aspirations for the next week
- Purchases or services planned for the next week
- Expected increase or decrease in consumption
- If the respondent had 100,000 yen, how much of it would be spent in the next one week

(3) Regarding the economy
- Feelings about the economy
- Feelings about the economy for the next two or three months

(4) Regarding politics
- Media used to obtain information on politics in the past one week
- Interest in national political matters
- Political areas of interest
- Political themes of interest
- Support for the current Cabinet
- Reason for supporting or not supporting the current Cabinet
- Evaluation of the current Cabinet’s work
- Political party supported

*For details of survey items, please refer to the questionnaire.
Date of Release
Topics in CESSDA Click here for details

Consumption and consumer behaviour
Economic conditions and indicators
Diet and nutrition
General health and well-being
Government, political systems and organisations
International politics and organisations
Social conditions and indicators
Topics in SSJDA Economy/Industry/Management
Version 1 : 2017-07-03
Notes for Users The items related to politics in questions 12 and 15 – 20 and the raw data before March 2013 (with slightly different allocation conditions and question items) are not attached. To use these items, please contact the depositor. Your request will be reviewed upon submission of a research plan.
[Contact information]