University of Tokyo

Survey Number 1197
Survey Title Fact-finding Survey on Women's Makeup Behavior/Attitudes, 2016
Depositor POLA Research Institute of Beauty & Culture
(Former Name:POLA Research Institute of Beauty & Culture)
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary The POLA Research Institute of Beauty & Culture was established in 1976 to engage in research into beauty and, in particular, multifaceted investigations into “cosmetic culture” through the lenses of humanities and the social sciences. The Institute conducts research into the lifestyles and makeup-related attitudes/behavior of contemporary women and makes the reports of such research publicly available through the POLA Cosmetic Culture Information Center and its website.

This survey, which started in 2007, is a fixed-point survey on makeup and is the POLA Research Institute of Beauty & Culture’s fundamental survey.

In a continuation of the previous year’s survey, this survey targets 1,800 women, delineating their state of awareness regarding skincare and makeup and their beauty-related behavior. It also conducts a detailed investigation and analysis of lipstick purchase channels, the price of lipsticks, etc.
Data Type quantitative research
quantitative research: micro data
Universe Women aged 15 to 74 residing in the Greater Tokyo Area (Saitama/Chiba/Tokyo/Kanagawa prefectures)
*Excluding junior high school students
Unit of Observation Individual
Sample Size 1,800 people
(150 people in each age group: 15–19 years old, 20–24 years old, 25–29 years old, 30–34 years old, 35–39 years old, 40–44 years old, 45–49 years old, 50–54 years old, 55–59 years old, 60–64 years old, 65–69 years old, 70–74 years old)
Date of Collection 2016/05/27 – 05/31
Time Period
Spatial Unit The Greater Tokyo Area (Saitama/Chiba/Tokyo/Kanagawa prefectures)
*All are places of residence
Sampling Procedure
Mode of Data Collection Internet survey
Investigator POLA Research Institute of Beauty & Culture
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation Questionnaire
Major Survey Items (1) Awareness of and behavior concerning skincare
- Importance of skincare
- Frequency of doing skincare
- Frequency of use of skincare items in the morning/at night
- Monthly amount spent on skincare cosmetics
- Reason for doing skincare
- Actual feeling regarding effect of skincare

(2) Awareness of and behavior concerning makeup
- Importance of base makeup, Importance of point makeup
- Frequency of applying makeup
- Time taken to apply make up in the morning
- Currently used makeup items, frequency of use
- Monthly amount spent on cosmetic items
- Situation concerning adoption of trending makeup practices

(3) Regarding lipstick
- Lipstick purchase channel
- Price of lipstick used, purchase time
- Reason for using lipstick
- Aspects of lipstick color that respondent finds important
- Recognition of "fashionable" lipstick colors
- Usage of "fashionable" lipstick colors

(4) Face items
- Age, place of residence
- Marital status, presence of children
- Industry, occupation
- Annual household income, annual individual income
- Amount of pocket money
Date of Release
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Version 2019/05/13 :
Notes for Users