University of Tokyo

Survey Number 1199
Survey Title Survey on Attitudes about Aging, 2017
Depositor POLA Research Institute of Beauty & Culture
(Former Name:POLA Research Institute of Beauty & Culture)
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

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Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary The POLA Research of Beauty & Culture Institute was established in 1976 to engage in research into beauty and, in particular, multifaceted investigations into “cosmetic culture” through the lenses of humanities and the social sciences. The Institute conducts research into the lifestyles and makeup-related attitudes/behavior of contemporary women and makes the reports of such research publicly available through the POLA Cosmetic Culture Information Center and its website.

This survey targeted a total of 200 women, half of which were aged 25 to 34, while the other half was in the 50 to 59 age group at the time of the survey’s administration. The survey contains questions about the women’s awareness of "aging."

This survey investigated women’s current feelings about the aging of the facial skin, their anxiety about future aging, and their experiences using beauty techniques for aging care.
Data Type quantitative research
quantitative research: micro data
Universe Women aged 25–34 and 50–59 living in the Greater Tokyo Area (Saitama, Chiba, Tokyo, Kanagawa prefectures)
Unit of Observation Individual
Sample Size 200 people
(25–29 years old, 30–34 years old, 50–54 years old, 55–59 years old; 50 people each)
Date of Collection 2017/05/19 – 05/22
Time Period
Spatial Unit Greater Tokyo Area (Saitama, Chiba, Tokyo, Kanagawa prefectures)
*All are places of residence
Sampling Procedure
Mode of Data Collection Internet survey
Investigator POLA Research Institute of Beauty & Culture
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Major Survey Items <Questionnaire items>
- Current feeling and realization of facial skin aging
- Anxiety about future skin aging
- Facial skin aging respondent is feeling
- Anxiety regarding future facial skin aging
- Experience with and intention to use beauty techniques for aging care for the face
- Thoughts on facial skin aging

<Face items>
- Age
- Place of residence
Date of Release
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Version 2019/05/13 :
Notes for Users