University of Tokyo

Survey Number 1315
Survey Title Macromill Weekly Index, 2019.01-03
Depositor Macromill, Inc.
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary This survey is an Internet-based weekly fixed-point observation survey, conducted with the same question items every Wednesday (starting at 19:00).

Macromill started the public opinion survey, Macromill Daily, in April 2010 (concluded in October 2010) and the consumer survey, Macromill Weekly Index, in March 2011.

The main survey content concerns the amount of money spent in the past one week, what was consumed in the past one week, planned purchases in the coming week, expected changes in spending, and dinner on Sundays.

Further, from March 2013, when the ban on electioneering activities on the Internet was lifted, new question items regarding level of interest in domestic politics, policy themes of interest, emotions/mood, and perception of the state of the economy, etc., were added.

This data is from a survey carried out between January and March 2019.

The main survey content of the Macromill Weekly Index is as follows (see also “Major Survey Items”):
(1) Regarding lifestyle over the past week
(2) Regarding future lifestyle
(3) Regarding the economy
(4) Regarding politics
Data Type quantitative research
quantitative research: micro data
Universe Men and women aged 20 to 69 years in Japan(Macromill proprietary panels)
Unit of Observation Individual
Sample Size 1000
Date of Collection January – March 2019
Time Period
Spatial Unit Japan
Sampling Procedure Demographic allocation by area × gender × age group based on the 2015 Population Census of Japan
Mode of Data Collection Internet survey (opens at 19:00 every Wednesday)
Investigator Macromill, Inc.
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation Questionnaire 】 【 Frequency Table
Major Survey Items [Face Items]
- Gender, age
- Prefecture, area, occupation
- Household composition

(1) Regarding lifestyle over the past one week
- Amount of money spent in the past one week
- Purchased items/services used over the past week
- Number of days respondent has gone out over the past week
- Emotions/mood in the past one week
- Sunday dinner menu

(2) Regarding future lifestyle
- Theme/wishes for coming week
- Purchases or services planned for the next week
- Expected increase or decrease in consumption
- If the respondent had 100,000 yen, how much of it would be spent in the next one week

(3) Regarding the economy
- Feelings about the economy
- Economic forecast over the next 2 to 3 months

(4) Regarding politics
- Politics-related media consumed over the last week
- Interest in domestic politics
- Policy areas of interest
- Policy themes of interest
- Support for the current Cabinet
- Reason for supporting or not supporting the current Cabinet
- Evaluation of the current Cabinet’s work
- Political party respondent supports

*For details of survey items, please refer to the questionnaire.
Date of Release 2020/11/16
Topics in CESSDA Click here for details

Topics in SSJDA Economy/Industry/Management
Version 2020/11/16 :
Notes for Users