| Abstract | |
| Survey Number | 0259 |
| Survey Title | Questionnaire Survey of 10,000 Consumers, 1997 |
| Depositor | Nomura Research Institute |
| Restriction of Use |
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| Educational Purpose | Only available for research. |
| Period of Data Use Permission | One year |
| Access to Datasets | Download |
| SSJDA Data Analysis | Not available |
| Summary |
In the midst of new environmental changes––such as economic globalization, rapid progress like informatization, the unprecedentedly progressing declining birthrate and aging population, and problems concerning the global environment––new social and economic systems and structural reforms aimed at creativity are all urgent areas. Following the so-called “big bang,” that is, the reform of the financial system, the government is trying to promote economic structural reform, financial structural reform, administrative reform, social security structural reform, and education reform. The recovery and revitalization of the Japanese economy are the priority. However, now, the people are demanding a society with fewer prosperity-related disparities. The target society of the 21st century will be a calm and comfortable one that emphasizes life and the environment, and requires safety, stability, and fairness, that is, a country that provides good quality of life. Until now, Japan has been seen as a society that emphasizes homogeneity, human relationships, and harmony in groups. As the values of diversified thinking and individuality become stronger, consumers’ lifestyle consciousness and behaviors are also changing. What are the superficial changes and which ones are more profound? In order to concretely create a new social mechanism and smoothly carry out change, research is necessary to correctly understand consumers’ current situation in order to direct the consumers and society of the 21st century. Representing an important change, think tanks must empirically and continuously observe fluctuations that cannot always be judged from existing statistics and make proposals to society based on the results. From this perspective, this survey was conducted by Nomura Research Institute (Social and Industrial Research Headquarters, Social Environment Research Department) to analyze Japanese consumers’ lifestyle consciousness and behaviors. The results have clarified that consumers’ recent consciousness and behaviors are characterized by two trends, namely “individualization” and “social stratification.” |
| Data Type | quantitative research quantitative research: micro data |
| Universe | Individual men and women aged 15 to 69 years |
| Unit of Observation | Individual |
| Sample Size | Sample size: 13,000, number of responses: 10,052 (response rate: 77.3%) |
| Date of Collection | 1997/04/03 (Thu) －04/22 (Tue) |
| Time Period | |
| Spatial Unit | Japan |
| Sampling Procedure | Two-stage stratified random sampling |
| Mode of Data Collection | Placement (self-administered) method |
| Investigator | Nomura Research Institute |
| DOI | |
| Sponsors (Funds) | |
| Related Publications (by the Investigator) | Please refer to the abstract in Japanese. |
| Related Publications (based on Secondary Analysis) | List of related publications (based on Secondary Analysis) |
| Documentation | [Questionnaire] |
| Major Survey Items |
(1) Values: Ways of thinking in daily life (awareness of respect for harmony, consciousness of emphasizing individuals, thoughts on marriage/childbirth/divorce, consciousness of social contribution, consciousness of comfort, sense of respect for superiors, consciousness of position/job title, independence-oriented thinking/pioneering spirit, views on nature/nation/next generation, etc., activities respondent considers socially tolerable (consciousness about social norms), sense of trust toward prominent institutions and occupations in society, factors influencing views on society (2) Relationships: Family status: number of household family members, marital status, age of spouse, presence and number of children, situation of parents of respondent and spouse (distance between respondent’s residence and parents’ residence, age, employment status) Everyday human relationships: daily contact frequency with spouse, parents, children, relatives, community, neighbors, friends at work, school friends, etc.; thoughts on parent–child and marital relationships (desire for mutual independence/dependency, etc.), relationships with neighbors and views on community activities (3) Employment: Employment status/work experience, industry, details of work, position at work, vacation situation, experience of job changes, basic way of thinking about work (awareness of organizational contribution, salary, career advancement, etc.) (4) Consumption: Products owned by household, number of automobiles owned by household, products owned by individuals, actual savings (types of deposits and savings, securities, types of insurance), frequency of use of sales channel (supermarkets, convenience stores, mail-order sales, etc.) (5) Leisure activities: Hobbies and sports respondent do in free time, overseas travel, frequency of overseas business trips (6) Home: Area of residence (zoning, distance to downtown area), type of residence (own house, single-family house, company housing, presence of loan, etc.), total floor area of residence, years at residence, degree of attachment to the current area of residence (7) Life: Outlook for the future economy and lifestyle, anxieties and worries faced, degree of satisfaction with life, internationality (experience of living abroad) (8) Personal attributes (face sheet): Gender, age, highest level of educational attainment, annual household income, household savings. |
| Date of Release | 2003/03/19 |
| Topics in CESSDA |
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| Topics in SSJDA | Society/Culture |
| Version | 2003/03/19 ： |
| Notes for Users | The dataset is partially available to the public. For this reason, the question numbers for the survey form and the individual form data are not consecutive. |