University of Tokyo

Survey Number 0012
Survey Title Survey of Japanese People's Life Values, 1996
Depositor Japan Institute of Life Insurance
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Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
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Summary This survey is the fourth of our series of research on the Japanese values, preceded by the first "Study of Japanese Values" in 1976, the second in 1985, and the third in 1991. The second survey was conducted in response to the aging society, women's progress, advanced information and other substantial changes in the social environment, and the third one was conducted in consideration of another set of such changes, including the progress and rupture of the bubble economy. The present one aims at investigating trends in the values held by the Japanese in the 1990s, and has three objectives: (1) to grasp the characteristics of the views the Japanese people have of the "family," "human relations," "way of life," and "way of working"; (2) to derive their values in life; and (3) to grasp the relationships between the values in life and their consciousness about life. After identifying four values in life--self orientation (jibun-shiko ), orientation toward self-exposure (jiko-kenji shiko ), orientation toward group emphasis (shudan jushi shiko ), and orientation toward easiness (anraku shiko )-the study points out that individualization and diversification have progressed in the Japanese values over the past 20 years.
Data Type quantitative research
quantitative research: micro data
Universe Male and female individuals, aged between 16 and 70.
Unit of Observation Individual
Sample Size 1,794 responses from a sample of 2,500 such individuals (Rate of return: 71.8%)
Date of Collection 1996-07-01 ~ 1996-07-01
July, 1996
Time Period 1996 ~ 1996
Spatial Unit Japan
All over Japan
Sampling Procedure Probability: Stratified
Probability: Multistage
Two-stage stratified random sampling
Mode of Data Collection Face-to-face interview
Face-to-face interviewing
Investigator Japan Institute of Life Insurance. The field work was performed by Chuo Chosa-sha
DOI 10.34500/SSJDA.0012
Sponsors (Funds)
Related Publications (by the Investigator) Research Group No.2 in the Life Study Department, Japan Institute of Life Insurance (April, 1997) 1996 Nihonjin no seikatsu kachikan-dai yon-kai nihonjin no seikatsu kachikan chosa [The 1996 Japanese Values: the Fourth Study on Japanese Values].
Research Group No.2 in the Life Study Department, Japan Institute of Life Insurance (November, 1997) Shi-gun kibo betsu, chiiki betsu ni mita nihonjin no seikatsu kachikan-dai yon-kai nihonjin no seikatsu kachikan chosa tsuika bunseki repoto [The Japanese Values by City/County Size and Region: Report of an Additional Analysis of the Fourth Study on Japanese Values].
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Chosa-hyo]
Major Survey Items Demographic items:
Sex, age, marital status, age of last-born child, occupation, number of employees at firm, spouse's occupation, last school attended, composition of family living with Respondent, type of dwelling, annual income, annual household income, and household's financial assets.
R's abilities, self-realization, and self-assertion; R's ability to judge and decide; R's courage, spontaneity, effort making, and training; importance of health; sense of fulfillment and achievement on the job; hobbies and recreation; pursuit of wealth; pursuit of status and power; life at present and in the future; financial stability and maintenance; mental stability; children's growth and education; marital relations and parent-child relations; family and home; social status of family; respect for the individual; humanity and personality; importance of sincerity and honesty; being "respected" and "liked" by others; importance of obligation and humane feelings (giri, ninjo ); cooperation and harmony with others; importance of mutual trust and support; neighborhood relations (e.g. interactions with neighbors); rights and privacy; responsibility for one's work; respect for freedom; equality and justice; observance of rules of society; R's own and familial death; socialization with friends and others; pursuit of one's own way of life and sacrifice; customs; authority; scientific and technological progress; material ownership; community activities, society, homeland, and the nation; and employment and labor.
Degree of satisfaction with life and life's anxiety; awareness on life planning, social security, and savings; consumption awareness; awareness toward information and communications; and consciousness on Japanese society.
Date of Release
Topics in CESSDA Click here for details

Religion and values
Social behaviour and attitudes
Social conditions and indicators
Topics in SSJDA Society/Culture
Version 1 : 1998-04-01
1.1 : 2002-11-21
Notes for Users Data Sets are written in Japanese.