University of Tokyo

Abstract
Survey Number 0080
Survey Title 30th Fact-finding Survey on Student Life, 1994
Depositor National Federation of University Co-operative Associations
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Summary Since 1963 we have conducted an annual survey for the basic objectives of grasping the economic life of university students and their consciousness and behavior as consumers to provide data to facilitate further advancement of the movement and business activities of University Cooperatives, and to clarify problems surrounding campus life. This 1994 survey, the 30th of the kind, was carried out against the backdrop of a sustained expansion of new entrants straight from high schools-a phenomenon carried over from last year as a result of increases in the shares of women and recommended students. Hardest hit by the recession are the senior students facing job-finding difficulties. Their earnings from part-time work also sharply dropped. Meanwhile, however, financial support from parents rose albeit slightly, and, as far as their consciousness is concerned, the students feel that they are financially "average" or "better off." At the same time, though, the limited earnings have made them spend carefully, suggesting their solid consumer awareness.
Universe A total of 37,495 students were sampled from 98 universities nationwide (rate of return: 58.3%), and, for national aggregation, a total of 14,759 students who attend pre-selected 31 universities were chosen from the day-time student cohorts of the original sample.
Unit of Observation Individual
Sample Size 8,263 responses from 14,759 day-time students who attend 31 universities. (Rate of return: 56.0%)
Time Period September-October, 1994
Spatial Unit All over Japan
Sampling Procedure We gave each university a sampling ratio in accordance with the number of undergraduate students, and sampled from their ID numbers at regular intervals.
Mode of Data Collection Questionnaires were mailed and partially handed to the respondents. The mailing as well as collecting was done by each cooperative.
Investigator The National Federation of University Co-operative Associations
Sponsors (Funds)
Related Publications (by the Investigator) The National Federation of University Co-operative Associations (March, 1995) Dai 30-kai gakusei no shohi seikatsu no kansuru jittai chosa hokoku-sho. [Report of the 30th Survey of the Student Consumption Life]
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Chosa-hyo]
Major Survey Items I Demographic items:
Department; year; sex and marital status; entrance exam; experience of waiting till next entrance exam period after failing in one; type of dwelling, layout, and area; and means of transportation to school.
II Economic life:
Present and future financial outlook; spending measures; breakdown of monthly earnings and expenses; special spending in past six months and future six months; and part-time work in past six months, earnings, and their use.
III Consumption behavior:
Driver's license, period obtained, place of application, and plans to get within a year; overseas trips made, number of trips, agency used, and future plans; number of domestic trips made and student camps attended in past year; money spent on books/magazines in past month (magazines, non-magazines, and money spent at Co-op); characteristics of stationery, PC, word processor, CD and other products Respondent takes as important upon purchase, and sellers; durable consumer goods and expensive products held and planned for purchase; meals in a day, place of eating, price, etc.; time and place Respondent ate lunch today, what s/he ate, degree of satisfaction, and place of eating lunch in past week; and frequency of using take-out food, type of food purchased, place of purchase, and reasons for using take-out food.
IV PC and word processor:
Campus and departmental environment (computer classes, availability of computer for free use, necessity of computer and word processor, etc.); and PC and word processor held, plans for purchase, how to choose one from many, place of purchase, network subscription and use, etc.
V Use of Co-ops:
Book Store (Shoseki-bu)(number of visits in past month); General Store (Kobai-bu) (frequency of use in past month, and floor Respondent wants to see improved or added); Cafeteria (weekly frequency of use); attitudes to Co-ops (recognition of Conference of Delegates, closeness/familiarity, degree of satisfaction, and Co-op News); and Co-op's social efforts (level of interest in peace issues; recognition of Co-ops' anti-nuclear and peace efforts; and Co-op's UNICEF fund-raising).
VI Daily life and activities:
Daily life (days spent on campus per week; arriving and leaving time; number of classes attended today, hours spent on reading; important areas of campus life; degree of fulfillment; and impression of university-favorable or not; and level of interest in environmental issues); after-school activities; what is worth time and money investment; values (study, pecuniary sense, socialization with friends, individuality, health, view of employment, etc.); and volunteer activities (level of interest, past involvement and activities, future intentions and activities, and recognition of how to participate and expectations from Co-ops).
VII Others:
Parents' occupation and annual income; and hospitalization and visits to doctor as well as injuries and accidents in past six months.
Date of Release 1999/11/08
Version Registered on November 8, 1999.
Topics Society/Culture
Education/Learning
Notes for Users Correction by weighting back is required.
Data Sets are written in Japanese.