University of Tokyo

Survey Number 0167
Survey Title Survey of Japanese People's Life Values, 1976
Depositor Japan Institute of Life Insurance
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Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
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Summary Japan's loss in the Second World War rendered the post-war government to abolish the social and value systems. Japan, as a nation, prioritized economic growth in the scope of recovering from devastation, and as a result, made high economic achievement. But at the same time, Japan's economic achievement brought to the nation the following two opportunities for the change in its direction; "pursuit of spiritual richness" and "contradiction of high growth". These two problems has invited a big change in the construction of the Japanese society and highlighted the needs to reconsider many important tasks. What is most important, as Japan tackles these problems, is to add "humanistic standpoint" in people's lives, and in order to do so it is necessary to clarify reality of fundamental conscience or values, which frame people's current thinking and desire in the future. This is a collaborative research done by Japan Institute of Life Insurance and Nomura General Research Institute in order to understand the values of Japanese people today as practically and multi-dimensionally as possible, and thus to prepare for the change of Japanese society in the future.
This survey was conducted by asking 101 questions to people in public and by extracting the structure of the answers using factor analysis, in order to find out Japanese people's values in the subconsciousness. As a result, four values, such as adultism, autism, traditionalism, and individualism, were discovered.
Data Type quantitative research
quantitative research: micro data
Universe Male and female individuals between the age of 18 to 69.
Unit of Observation Individual
Sample Size A sample of 932 people (data collection rate 84.7%)
Date of Collection 1976-09-01 ~ 1976-09-01
Time Period 1976 ~ 1976
Spatial Unit All over Japan
Sampling Procedure Probability: Stratified
Probability: Multistage
Two-stage stratified random sampling
Mode of Data Collection Personal questioning conducted by researchers.
Investigator Japan Institute of Life Insurance Field work was conducted by Chuo Chosasha.
DOI 10.34500/SSJDA.0167
Sponsors (Funds)
Related Publications (by the Investigator) Japan Institute of Life Insurance/Nomura General Research Institute ed., Toyo Keizai Shimpo-sha (1980), Nihonjin no Seikatsu Kachikan---Shorai Shakai Tembo no tameni--- (Japanese People's Values in Life--For grasping the outlook of the future society---).
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Chosa-hyo]
Major Survey Items Questionnaire items
[items to discover different values]
observance of social rules and regulations; improvement of capability; respect for individuals; privacy; stability of life; life planning; responsibility for work; mutual trust, cooperation, harmony, mutual help; position and authority; pursuit of wealth; social anxiety; growth and education of children; interaction with people in the neighborhood; work satisfaction and achievement; hobby and play; family and individuals; husband/wife relationship and parent/child relationship; ancestors, family tree and blood; formation of humanitarian trait and personality; respect for freedom; importance of health; death of oneself, family and friends.
[life consciousness]
consciousness in life planning; desirable image of children; consciousness in savings; current concerns; image of future society; image of Japanese people in the future; anxiety about the future (personal relationships and family relationship); waking hours; frequency of reading newspapers, watching TV and reading books; big experience in the past; one's decisiveness and judgment; participation in communal and social groups and organizations; people you owe and look to; desirable occupation for children; occupation suitable for women; conditions of good workplace; involvement in politics; social responsibility of companies; involvement in consumer movement; thoughts on community life; consciousness of life security; religiousness; one's concept of contract
Demographic items:
Sex; age; marital status; occupation; father's occupation; last school attended; residence at the age of 15; monthly allowance; relationship with the head of household; cohabiting family members; family members with work; expected composition of family in 10 years; age of the youngest children; situation of household; ideal type of household; relationship with relatives and neighbors; plans for family expenses; necessary years of life security; current situation of life security; annual income of household; percentage of savings; durable consumer goods and equipments owned; type of savings; type of home; supporting political party.
Date of Release
Topics in CESSDA Click here for details

Social behaviour and attitudes
Topics in SSJDA Society/Culture
Version 1 : 2001-02-21
Notes for Users Data Sets are written in Japanese.