University of Tokyo

Survey Number 0375
Survey Title Survey on the Actualities of Pachinko Participation, 2004
Depositor Entertainment Business Institute
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

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Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary Considering the history of the pachinko industry, this sector has maintained its strong performance regardless of whether the economy is good or bad due to the emergence of machines with new playability. However, the population of pachinko players has been on a declining trend for the past 2 to 3 years. Although existing fans have been retained and new fans have been attracted by the advent of machines that release a larger volume of balls, such reliance on gaming machines has its limit as pachislot machines with high gambling capability is likely to be regulated.

In addition, competition between parlors is becoming more intense as the market shrinks.

Against this backdrop, this survey, entitled "Survey on the Actualities of Pachinko Participation, 2003," examined the current situation of players who support the pachinko industry in a harsh market environment and non-participants. Specifically, this survey characterized the actual state of play among players and the consciousness and structure of the segment of dormant players who are not currently playing.

Furthermore, this survey focused on parlor selection, pachinko play, and expectations and recognition of pachislot play to inform new policies parlor operators may develop.

Additionally, for the purpose of collecting data that can serve as basic information for future policymaking in the gaming industry, the survey is conducted on an annual basis and subject to chronological analysis.

The questionnaire was conducted on a nationwide scale, and the mail survey was conducted in two stages: a [screening survey] and a [main survey].
Data Type quantitative research
quantitative research: micro data
Universe Individual men and women over the age of 18
Unit of Observation Individual
Sample Size [Screening survey]
Sample size: 7,000, number of valid responses: 4,892 (response rate: 69.9%)

[Main survey]
Sample size: 1,508
*This survey targeted all pachinko or pachislot players (863) and part of the dormant players (645).
Number of valid responses: 1,396 (response rate: 92.6%)
(of which, there were 771 players, playing either pachinko or pachislot)
Pachinko players: 728
Pachislot players: 366
Pachinko dormant players (taking a rest from pachinko for the past year): 590
Pachislot dormant players (taking a rest from pachislot for the past year): 379
Date of Collection [Screening survey] Mid- to late July 2002
[Main survey] Mid-August to early September 2002
Time Period
Spatial Unit Nationwide (two major metropolitan areas + prefectures including ordinance-designated cities, and other regions)
Sampling Procedure Survey respondents were men and women aged 18 and 19 years old, men and women aged 20–59 years (men and women in the 20–59 age group were divided into four groups at 10-year intervals), and men and women aged 60 and over, for a total of 12 groups. Areas from which respondents were extracted were determined by proportional distribution based on the population composition ratio.

The survey sample used the consumer panel maintained by INTAGE Inc.
Mode of Data Collection [Screening survey]
Conduct a screening (extraction) survey of this survey’s subjects using postcards to understand their status of playing pachinko and pachislot.

[Main survey]
A mail survey was conducted targeting all pachinko or pachislot players and dormant players who had experienced gaming in the past but were not currently playing.
In addition, in the data summary and analysis, the analysis was performed by cross tabulation using respondents’ age, gender, play frequency, etc., as key data.
Investigator Ace Research Institute
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Screening survey][Main Survey]
Major Survey Items [Screening survey]
Pachinko experience (frequency), pachislot gaming experience (frequency), casino experience (presence/absence), whether or not supporting casino legalization, gender, age group, smoking status.

[Main survey]
(1) Actual state of participation in pachinko/pachislot gaming
Play frequency during the previous year, average amount of money spent/play time per visit, reason for playing, reason for selecting a game machine, increase or decrease in play frequency, reason for increase or decrease in participation frequency, win rate, experience of winning over 10,000 medals on a pachislot machine, ratio of pachinko/pachislot games, comparison of impressions of pachinko and pachislot gaming, status of participation in other recreational gambling activities

(2) Pachinko parlor selection and service
Awareness of frequently visited parlors’ business method and prize exchange rate (cash rate), number of frequented parlors, characteristics of parlors where respondent feels he or she can win, addition/change of frequented parlors, reasons for addition/change of frequently visited parlors, status of membership system use, number of parlors at which respondent is registered as a member, expectations for point services, use of the service to store balls/medals for next time, advantages and disadvantages of using the service to store balls/medals for next time, parlor service (11 items) usage status and intentions, sources of/exposure to information regarding machine replacement and events, dissatisfaction with parlors

(3) Actual circumstances of dormant (pachinko/pachislot) players
Reasons for playing in the past, way of interacting with pachinko/pachislot, year respondent last played, frequency of play in the past, average amount of money spent/play time per visit in the past, win rate, experience of winning over 10,000 medals on a pachislot machine, reasons for quitting, intention to resume play after quitting, status of participation in other recreational gambling activities, access to gaming information after quitting

(4) Awareness of pachinko and pachislot
Whether pachinko/pachislot is entertainment or gambling, reason for thinking it as entertainment, overseas casino experience, domestic casino bar/casino club experience, pros and cons of casino legalization and the reason, intention to play in a casino when legalized, influence on game play when casino is legalized, awareness of fraud, ideal pachinko ball rental fee, reasonable pachinko ball rental fee/pachislot medal fee, reasonable budget/play time/payout amount

(5) Face items
Gender, age, occupation, monthly allowance and entertainment expenses, annual income
Date of Release
Topics in CESSDA Click here for details

Topics in SSJDA Society/Culture
Version 2004/10/06 :
Notes for Users Variable and value labels are written in Japanese. Screening survey data have not been deposited. Only this survey’s data will be used.