| Abstract | |||||||||||||||||||||||||||||||||||||
| Survey Number | 0814 | ||||||||||||||||||||||||||||||||||||
| Survey Title | The Survey on Japanese Value Orientations, 1973-2008 | ||||||||||||||||||||||||||||||||||||
| Depositor | Public Opinion Research Division, NHK Broadcasting Culture Research Institute (Former Name:NHK Broadcasting Culture Research Institute) | ||||||||||||||||||||||||||||||||||||
| Restriction of Use |
For detailed information, please refer to 'For Data Users' on the SSJDA website.
- Apply to SSJDA. SSJDA's approval is required. |
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| Educational Purpose | Available for both research and instructional purposes. | ||||||||||||||||||||||||||||||||||||
| Period of Data Use Permission | One year | ||||||||||||||||||||||||||||||||||||
| Access to Datasets | Download | ||||||||||||||||||||||||||||||||||||
| SSJDA Data Analysis | Not available | ||||||||||||||||||||||||||||||||||||
| Summary |
This survey has been conducted by NHK every five years since 1973 with the aim of tracking how people's opinions and attitudes about society, politics, economy, life, etc., change over a long period of time. In order to capture the changes and invariances in the consciousness of Japanese people over a period of 35 years until 2008, we adopted a survey design that maximizes the uniformity of conditions of the survey implementation. The criteria for selecting survey items are that they (a) cover the most important areas (topics) of value orientation, (b) make possible a systematic understanding of attitudinal characteristics, (c) target attitudes considered likely to change over the long term, d) target attitudes with significant social impact, and (e) are measurable by statistical survey methods. While changing items in the course of each survey round, we ultimately established survey items in respect to seven areas: (1) basic values, (2) economy/society/culture, (3) family/gender relations, (4) communication, (5) politics, (6) international mindedness, and (7) other attributes (see also * "Major Survey Items"). |
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| Data Type | quantitative research: micro data | ||||||||||||||||||||||||||||||||||||
| Universe | National population aged 16 and over in Japan | ||||||||||||||||||||||||||||||||||||
| Unit of Observation | Individual | ||||||||||||||||||||||||||||||||||||
| Sample Size |
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| Date of Collection |
1973 ~ 2008 1973,1978,1983,1988,1993,1998,2003,2008 (Eight surveys in total) The months each round of survey was carried out differ as follows: ・The first, second, fourth, seventh, and eighth round: conducted May through July ・The third, fifth, and sixth round: conducted in September or October (change due to national elections held in these survey years) |
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| Time Period |
1973 ~ 2008 |
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| Spatial Unit | Japan Japan | ||||||||||||||||||||||||||||||||||||
| Sampling Procedure | Probability: Stratified Probability: Multistage For each round of the survey, a new sample of 5,400 people (5,436 for the first round) aged 16 and older was selected by two-stage stratified random sampling. | ||||||||||||||||||||||||||||||||||||
| Mode of Data Collection | Face-to-face interview Face-to-face interview | ||||||||||||||||||||||||||||||||||||
| Investigator | Public Opinion Research Division, NHK Broadcasting Culture Research Institute | ||||||||||||||||||||||||||||||||||||
| DOI | 10.34500/SSJDA.0814 | ||||||||||||||||||||||||||||||||||||
| Sponsors (Funds) | |||||||||||||||||||||||||||||||||||||
| Related Publications (by the Investigator) | Please refer to the abstract in Japanese. | ||||||||||||||||||||||||||||||||||||
| Related Publications (based on Secondary Analysis) | List of related publications (based on Secondary Analysis) | ||||||||||||||||||||||||||||||||||||
| Documentation | [ Questionnaire ] | ||||||||||||||||||||||||||||||||||||
| Major Survey Items |
(1) Basic values Life goals, means of achieving fulfillment in life, authority - equality, efficiency - emotions, an image of ideal person (2) Economy/society/culture Consumption/savings, interpersonal relationships (relatives/people in the local community/workplace, friends), ideal work, work and leisure, leisure (present and future), faith/religion (3) Family/gender relations Ideal household, husband-wife relationships/father-child relationships, life in advanced age, education of men and women, sexual values, views on marriage (4) Communication Preferred forms of media (5) Politics Knowledge, sense of efficacy (elections/demonstrations, etc./public opinion), association/activism (workplace/region/politics), political activities, support for a political party, political issues, attitudes toward the emperor, nationalism (affection for Japan and Japanese people/feeling of superiority) (6) International mindedness Favorite foreign country and reasons, experience of contact with foreigners, exchange with other countries (7) Attributes and other, face items Degree of satisfaction with life, life stage, educational background, jobs, gender, city scale, age * For details on survey items, please refer to the questionnaire. |
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| Date of Release | 2012/04/12 | ||||||||||||||||||||||||||||||||||||
| Topics in CESSDA |
Click here for details Political behaviour and attitudes Religion and values Social behaviour and attitudes |
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| Topics in SSJDA | Economy/Industry/Management Politics/Administration/Election Society/Culture | ||||||||||||||||||||||||||||||||||||
| Version | 1 ： 2012-04-12 | ||||||||||||||||||||||||||||||||||||
| Notes for Users |
- The data from the 1st round (1973) to the 8th round (2008) of this survey comprise one file. - The data for each survey year can be identified by the variable representing the survey year. |