University of Tokyo

Survey Number 1018
Survey Title Survey on State of New Business Start-ups, 2014
Depositor Japan Finance Corporation Research Institute
Restriction of Use For detailed information, please refer to 'For Data Users' on the SSJDA website.

- Apply to SSJDA. Depositor's approval required.
Educational Purpose Only available for research.
Period of Data Use Permission One year
Access to Datasets Download
SSJDA Data Analysis Not available
Summary The “Survey on State of New Business Start-ups” has been conducted continuously since 1969 for the purpose of apprehending the state of new business. Since 1991, it has been conducted annually, resulting in the accumulation of data such as age at the start of new business and start-up costs, which can be used for time series comparisons, as well as the carrying out of analyses from a variety of viewpoints.

As of 2000, the survey excluded the real estate rental industry. Further, in line with the inauguration of the Japan Finance Corporation in October 2008, the Japan Finance Corporation Research Institute took over the operation of the survey from its predecessor, the National Life Finance Corporation Research Institute.

This survey was conducted in 2014 and included survey items on attributes and careers of managers of new business start-ups, start-up funding, procuring funding, etc., targeting companies that had received financing from the Japan Finance Corporation between April and September 2013 and had been trading for one year or less at the point of funding. In addition, this survey also includes questions concerning "customer acquisition efforts."

As a related survey, the “Survey on State of New Business Start-ups (special surveys), 2014” (SSJDA Survey Number 1019) was conducted in the same year on companies that had been trading for five years or less at the point of funding.
Data Type quantitative research: micro data
Universe Companies within one year of startup at the time of financing (including companies yet to start trading)
Unit of Observation Organization
Sample Size Sample size: 7,740, number of responses: 1,885 (response rate: 24.4%)
Date of Collection 2014-08-01 ~ 2014-08-01
Time Period 2014 ~ 2014
Spatial Unit Japan
Sampling Procedure Non-probability: Availability
7,740 companies within one year of startup (including companies yet to start trading) at the time of financing were surveyed from among the companies financed by the Japan Finance Corporation Micro Business and Individual Unit between April and September 2013.
Mode of Data Collection Self-administered questionnaire: Paper
Mail survey (anonymous questionnaire)
Investigator Japan Finance Corporation Research Institute
DOI 10.34500/SSJDA.1018
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [ Questionnaire ]
Major Survey Items (1) Business overview
Management type (at startup, current), business details and characteristics (new points of business content when compared with other companies in the same industry, characteristics of products and services), business opened (whether it is a venture or new business), demand for products and services (present/future), main business locations, main sales destinations, number of employees (at the time of startup/present), etc.

(2) Attributes and career of manager
Age at the time of startup, gender, highest level of educational attainment, work experience (experience in current industry, managerial experience, experience of managing a company), work immediately before startup (occupation, size of company by number of employees, industry, etc.), business management priorities

(3) Preparation for startup
Startup year, motivation for startup, background of startup, cost at the time of startup and funding source, startup cost-saving measures, etc.

(4) Customer acquisition efforts
State of securing/acquiring customers (at the time of startup/after startup), sales effort for that purpose, changes in the current number of customers compared to at the time of startup, number of employees in charge of sales (at the time of startup/present), costs for acquiring customers, sales outreach activities (performed by manager), efforts and effects regarding publicity/business promotion and appealing to people and companies (before and after startup), efforts to build relationships with specific people and companies, efforts to improve customer satisfaction, whether product and service reputation is spread through word-of-mouth and SNS, etc.

(5) Management after startup
Current sales and profitability, current business conditions compared to other companies in the same industry, current management issues, views on the scale of future business (sales and future stock listing), etc.

*For details of survey items, please refer to the questionnaire.
Date of Release 2015/11/17
Topics in CESSDA Click here for details

Working conditions
Topics in SSJDA Economy/Industry/Management
Version 1 : 2015-11-17
Notes for Users Variable and value labels are written in Japanese.