University of Tokyo

Survey Number 0014
Survey Title Nationwide Fact-finding Survey on Life Insurance, 1979
Depositor Japan Institute of Life Insurance
Restriction of Use For detailed information, please refer to 'For Data Users' on the SSJDA website.

- Apply to SSJDA. SSJDA's approval is required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
SSJDA Data Analysis Not available
Summary The purpose of this survey series is to provide basic data for studying the way the management of life insurance business should be in the future. In the series, this is done by chronologically grasping the state of life insurance coverage among ordinary households, their conceptions of life insurance, preparation of livelihood security against aging and for a surviving family, and knowledge on life insurance. Since 1965 a survey had been conducted by the Japan Life Insurance Association about every three years until the establishment of the current Institute in 1976, which has taken over the task since then.
Data Type quantitative research: micro data
Universe The heads of ordinary households with at least two members.
Unit of Observation Household
Sample Size 4,188 responses from a sample of 5,000 such heads. (Rate of return: 83.8%)
Date of Collection 1979-07-09 ~ 1979-07-23
July 9 -23, 1979
Time Period 1979 ~ 1979
Spatial Unit Japan
All over Japan
Sampling Procedure Probability: Stratified
Probability: Multistage
Stratified random sub-sampling
Mode of Data Collection Face-to-face interview
Face-to-face interviewing (combined with record system when unavoidable.)
Investigator Japan Institute of Life Insurance. The field survey was conducted by the New Information Center.
DOI 10.34500/SSJDA.0014
Sponsors (Funds)
Related Publications (by the Investigator) Japan Institute of Life Insurance (April, 1980) Showa 54-nendo seimei hoken ni kansuru zenkoku jittai chosa [The 1979 National Life Insurance Survey]
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Chosa-hyo]
Major Survey Items Demographic items:
Sex of household head; number of family members; children and last-born child; annual household income; age of household head; education of household head; occupation of household head; spouse's occupation; and type of dwelling.
Questionnaire items:
(1) Head's and household's coverage by private, postal, and agricultural cooperative life insurance schemes (coverage, number of policies held, insurance money [amount paid upon maturity, amount paid upon ordinary death, and amount paid upon death from casualty], annual premiums, method of payment of private insurance premiums, number of private insurers, etc.), and wife's life insurance coverage; (2) private insurance policies held since 1974 (age of head and state of last-born child at the time of purchase, route of purchase, reasons for purchase, purpose of purchase, decision-maker of purchase, relations with sales staff, degree of understanding policy details, etc.); (3) feeling of sufficiency with current insurance money, uncovered people's needs for life insurance, and intentions for new /additional private coverage; (4) type of insurance being sought, and desired method of purchase; (5) feeling about payment of premiums, and affordable amount; (6) cancellations and invalidations experienced, reasons for cancellation and invalidation, and reasons for switching to other private or fraternal insurance schemes; (7)sales persons' visits and their posture during sales; (8) knowledge about life insurance, and opinion of and requests for private life insurance in general; (9) price level and life insurance; degree of anxiety about seniority life and emergency; and necessary reserve funds for such occasions; and (10) means and methods to count on (to cope with emergency, sickness, accidents, and senior life).
Date of Release 1998/04/01
Topics in CESSDA Click here for details

Income, property and investment/saving
Specific social services: use and availability
Topics in SSJDA Social Security/Welfare
Version 1 : 1998-04-01
1.1 : 2002-10-29
Notes for Users Data Sets are written in Japanese.