University of Tokyo

Survey Number 0038
Survey Title Survey on Young People's Life Attitudes, 1985
Depositor Japan Institute of Life Insurance
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

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Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
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Nesstar Not available
Summary This survey was conducted in order to go beyond the biased focus on certain sensational phenomena among a limited number of young people and to grasp objectively the life consciousness of the contemporary youth in a wide range of dimensions. In particular, it investigates how the life consciousness of this population is diversified and attempts to clarify, with regard to consumption for instance, aspects of diversification in their awareness despite the general tendency to highlight their ultramodern behavior.
Data Type quantitative research
quantitative research: micro data
Universe Male and female individuals aged between 16 and 25, as of September 1, 1985
Unit of Observation Individual
Sample Size 1,502 effective responses from a sample of 2,000 such individuals (Rate of effective return: 75.1%)
Date of Collection 1985-09-12 ~ 1985-09-23
September 12-23, 1985
Time Period 1985 ~ 1985
Spatial Unit Japan
All over Japan
Sampling Procedure Probability: Stratified
Probability: Multistage
Stratified two-stage random sampling
Mode of Data Collection Face-to-face interview
Face-to-face interview system
Investigator Japan Institute of Life Insurance. The field work was performed by the New Information Center.
DOI 10.34500/SSJDA.0038
Sponsors (Funds)
Related Publications (by the Investigator) Japan Institute of Life Insurance (March, 1986) Wakamono no seikatsu ishiki ni kansuru chosa [The Survey on the Youth's Desire for Life]
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Chosa-hyo]
Major Survey Items Demographic items:
Sex; age; marital status; number of family members living with Respondent; education; and occupation.
Questionnaire items:
(1) Life consciousness; (2) Way of life and dissatisfaction (important time/occasions; attitudes toward deviance [motorcycle gang, cohabitation without marriage assumption, and violent social reformers]; and dissatisfaction with society, family, school life, and life in workplace); (3) Human relations and view of family (person to consult when troubled; women's employment and home; balance between work and home; image of ideal home; and intention to live with old parents); (4) View of occupation (what takes to achieve high status; important characteristics of job; and sense of belonging to workplace [degree of caring about reputation of workplace and its reasons]; (5) Consumption awareness; (6) Savings awareness (uses of extraordinary income; reasons for saving extraordinary income; and attitudes toward increased burden of public pension contributions); and (7) View of life insurance and current coverage (sense of necessity; sense of indispensability; necessity of singles security against death; necessity of women's coverage; life insurance and savings; type of insurance held; and payer of premiums).
Date of Release
Topics in CESSDA Click here for details

Consumption and consumer behaviour
Religion and values
Topics in SSJDA Society/Culture
Version 1 : 1998-04-01
Notes for Users Data Sets are written in Japanese.