University of Tokyo

Survey Number 0078
Survey Title 27th Fact-finding Survey on Student Life, 1991
Depositor National Federation of University Co-operative Associations
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Summary Since 1963 we have conducted an annual survey in October for the basic objective of grasping the economic life of university students and their consciousness and behavior as consumers as basic data to facilitate further advancement of the business activities of University Cooperatives. This 1991 survey, the 27th of the kind, was carried out against the backdrop of increased numbers of minors on campus as a result of the arrival of second baby boomers aged 18, changes in the entrance exam system, and expanded entrance by means of recommendation. The survey certainly reflects the transformed picture of the campus, and indicates how the minors have affected the student behavior in various ways. It also demonstrates that the student's desire for comfort is not limited to housing but extended to various spheres of life and activity. On the basis of the comfort and lightsome behavior are earnings from part-time work, and from the survey appears an image of the Heisei university student financially optimistic rather than troubled.
Data Type quantitative research
quantitative research: micro data
Universe A total of 24,133 students were sampled from 115 universities nationwide (rate of return: 58.9%), and, for national aggregation, a total of 13,836 students who attend pre-selected 33 universities were chosen out of the day-time student cohorts of the original sample.
Unit of Observation Individual
Sample Size 8,636 responses from 13,836 day-time students who attend 33 universities. (Rate of return: 62.4%)
Date of Collection 1991-09 ~ 1991-10
September-October, 1991
Time Period 1991 ~ 1991
Spatial Unit Japan
All over Japan
Sampling Procedure Probability: Systematic random
Probability: Stratified
Probability: Stratified: Proportional
We gave each university a sampling ratio in accordance with the number of undergraduate students, and sampled from their ID numbers at regular intervals.
Mode of Data Collection Self-administered questionnaire: Paper
Questionnaires were mailed and partially handed to the respondents. The mailing as well as collecting was done by each Cooperative.
Investigator The National Federation of University Co-operative Associations
DOI 10.34500/SSJDA.0078
Sponsors (Funds) .
Related Publications (by the Investigator) The National Federation of University Co-operative Associations (March, 1992) Dai 27-kai gakusei no shohi seikatsu no kansuru jittai chosa hokoku-sho. [Report of the 27th Survey of the Student Consumption Life]
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [Chosa-hyo]
Major Survey Items I Demographic items:
Department; year; sex and marital status; entrance exam; experience of waiting till next entrance exam period after failing in one; type of dwelling, layout, and area; means of transportation to school; commuting time; present and future financial outlook; and income and spending measures.
II Living expenses and special spending:
Breakdown of monthly earnings and expenses; special spending in past six months and future six months; and part-time work in past six months, earnings, and their use.
III Consumption behavior:
Driver's license, period obtained, place of application, and plans to get within a year; overseas trips made, number of trips, agency used, and future plans; number of student camps attended in past six months, place of stay, Co-op used or not used, fees, and degree of satisfaction; characteristics of stationery, PC, word processor, CD and other products Respondent takes as important upon purchase, and sellers; durable consumer goods and expensive products held and planned for purchase; money spent on books/magazines in past month (magazines, non-magazines, and money spent at Co-op); cartoon magazines (frequency of reading, reasons for reading, number of magazines purchased in a six-month period, and title of favorite cartoons); weekday campus clothing and care of appearance (type of clothes, bags, and shoes, their sales outlets and prices; and preparation of appearance with watch, glasses, contact lenses, accessories, cosmetics, perfume, etc.); meals in a day, place of eating, price, etc.; monthly budget for eating out; and use of convenience stores (frequency of use, and items purchased in a week and in a six-month period).
IV Use of Co-ops:
Book Store (Shoseki-bu)(number of visits in past month); General Store (Kobai-bu) (frequency of use in past month, and floor Respondent wants to see improved or added); Cafeteria (weekly frequency of use, and price evaluation); attitudes to Co-ops (recognition of Conference of Delegates, closeness/familiarity, degree of satisfaction, Co-op News, and degree of use); Co-op's social efforts (level of interest in peace issues; recognition of and intention to participate in anti-nuclear and peace movements; and Co-op's UNICEF fund-raising).
V Daily life and activities:
Daily life (days spent on campus per week; Saturday attendance; hours spent on reading; important areas of campus life; degree of fulfillment; and impression of university-favorable or not); environmental issues (what Respondent is doing, wants to do in the future, and wants Co-ops to do); national pension plan (coverage, and recognition of monthly contribution); availability of a car for free use, desire for purchase, and monthly spending for maintenance; anxieties and dissatisfaction felt in daily life, and persons to consult; hospitalization and visits to doctor in past six months, and accidents and injuries in past six months; parents' place of living; parents' occupation and annual income; weekday time schedule; degree of satisfaction with current dwelling, and reasons for dissatisfaction; furniture, electric appliances, and other home equipment; and housing from entrance to now (type of housing, equipment, housing agency, and reasons for moving).
Date of Release
Topics in CESSDA Click here for details

Consumption and consumer behaviour
Higher and further education
Topics in SSJDA Education/Learning
Version 1 : 1999-11-08
2 : 2001-09-27
3 : 2002-09-19
4 : 2009-12-08
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Data Sets are written in Japanese.