University of Tokyo

Abstract
Survey Number 1193
Survey Title Fact-finding Survey on Women's Makeup Behavior/Attitudes, 2012
Depositor POLA Research Institute of Beauty & Culture
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

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Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
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Summary The POLA Research Institute was established in 1976 to engage in research into beauty and, in particular, multifaceted investigations into "cosmetic culture" through the lenses of humanities and the social sciences. The Institute conducts research into the lifestyles and makeup-related attitudes/behavior of contemporary females and makes the reports of such research publicly available through the POLA Cosmetic Culture Centre and its website.

This survey, which started in 2007, is a fixed-point survey on makeup and is the POLA Research Institute's fundamental survey.

In a continuation of the previous year's survey, this survey targets 1,500 females, delineating their situation regarding awareness of skincare and makeup and their beauty-related behavior. It also conducts a detailed investigation and analysis of skin irritation and countermeasures and examines their situation regarding cosmetic purchase channels, purchases, etc.
Data Type quantitative research
quantitative research: micro data
Universe Women aged 15 to 64 residing in the Greater Tokyo Area (Saitama/Chiba/Tokyo/Kanagawa prefectures)
* Excluding junior high school students
Unit of Observation Individual
Sample Size 1,500 people
(150 people in each age group, Age: 15-19,20-24,25-29,30-34,35-39,40-44,45-49,50-54,55-59,60-64)
Date of Collection 2012-05-23 ~ 2012-05-28
2012/5/23 – 5/28
Time Period 2012 ~ 2012
Spatial Unit saitama
chiba
tokyo
kanagawa
The Greater Tokyo Area (Saitama/Chiba/Tokyo/Kanagawa prefectures)
* All places of residence
Sampling Procedure
Mode of Data Collection Self-administered questionnaire: Web-based (CAWI)
Online survey
Investigator POLA Research Institute of Beauty & Culture
DOI 10.34500/SSJDA.1193
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation
Major Survey Items (1) Awareness of and behavior concerning skincare
・State of skin
・Frequency of doing skincare
・Frequency of use of skincare items in the morning/at night
・Skincare items of importance
・Value of skincare outcomes: Expectation and actual experience (in general/per item used)
・Reason for doing skincare

(2) Awareness of and behavior concerning makeup
・Level of pleasure taken in doing makeup
・Frequency of applying makeup
・Time spent on makeup in the morning
・Currently used makeup items, frequency of use
・Makeup items of importance

(3) Makeup purchase channels
・Skincare cosmetics purchase channel
・Makeup cosmetic purchase channel
・Level of investment in beauty

(4) Makeup-related environment: Work or school, private life
・Necessity of makeup (work or school, private life)
・Makeup which is not permitted or should be toned down at work or school
・Makeup which is essential or should be done at work or school
・Makeup which is used (work or school, private life)
・Reasons for using makeup (work or school, private life)

(5) Regarding beauty: At home, at the salon, at the beauty clinic
Home
・Beauty treatment tools the respondent knows
・Beauty treatment tools the respondent has used
・Beauty treatment tools the respondent currently uses
・Beauty treatment tools the respondent wants to use in the future
・Frequency of using beauty treatment tools
Salon
・Skin beauty treatments the respondent has undergone
・Skin beauty treatments the respondent is currently undergoing
・Skin beauty treatments the respondent wants to try in the future
・Beauty treatments other than skin treatments the respondent has undergone
・Beauty treatments other than skin treatments the respondent is currently undergoing
・Beauty treatments other than skin treatments the respondent wants to try in the future
Beauty clinic
・Treatments undergone
・Treatments the respondent would like to try in the future

(6) Face items
・Age, place of residence
・Married or not, presence of children
・Industry,occupation
・Household income,personal income
・Amount of allowance
Date of Release
Topics in CESSDA Click here for details

Consumption and consumer behaviour
General health and well-being
Gender and gender roles
Social behaviour and attitudes
Topics in SSJDA Society/Culture
Version 1 : 2018-10-16
Notes for Users