University of Tokyo

Survey Number 1119
Survey Title The Survey on Japanese Value Orientations, 2013
Depositor Public Opinion Research Division, NHK Broadcasting Culture Research Institute
Restriction of Use For detailed information, please refer to 'For Data Users' at SSJDA website.

- Apply to SSJDA. SSJDA's approval required.
Educational Purpose Available for both research and instructional purposes.
Period of Data Use Permission One year
Access to Datasets Download
Nesstar Not available
Summary This survey has been conducted by NHK every five years since 1973 with the aim of tracking how people's opinions and attitudes about society, politics, economy, life, etc., change over a long period of time. In order to capture the changes and invariances in the consciousness of Japanese people over a period of 40 years until 2013, we adopted a survey design that maximizes the uniformity of conditions of the survey implementation.

This is the ninth survey conducted in 2013. After much consideration, the contents of the survey including the questions and answer choices were kept the same as in the eighth survey (2008) to accurately capture the influence of the Great East Japan Earthquake.

The criteria for selecting survey items are that they (a) cover the most important areas (topics) of value orientation, (b) make possible a systematic understanding of attitudinal characteristics, (c) target attitudes considered likely to change over the long term, (d) target attitudes with significant social impact, and (e) are measurable by statistical survey methods. While changing items in the course of each survey round, we ultimately established survey items in respect to seven areas: (1) basic values, (2) economy/society/culture, (3) family/gender relations, (4) communication, (5) politics, (6) international mindedness, and (7) other attributes (see also * "Major Survey Items").
Data Type quantitative research
quantitative research: micro data
Universe National population aged 16 and over in Japan
Unit of Observation Individual
Sample Size Valid responses: 3,070
Valid response rate: 56.9%
Date of Collection 2013-10-19 ~ 2013-10-20
2013/10/19 (Sat) - 2013/10/20 (Sun)
Time Period 2013 ~ 2013
Spatial Unit Japan
Japan (Except for areas difficult to survey (*)
*The areas in which the survey cannot be completed within the survey period
Sampling Procedure Probability: Stratified
Probability: Multistage
5,400 people in Japan aged 16 and over, except for those living in areas difficult to survey, were selected by stratified two-stage random sampling (The data extracted from the Basic Resident Register)
Mode of Data Collection Face-to-face interview
Face-to-face interview
Investigator Public Opinion Research Division, NHK Broadcasting Culture Research Institute
DOI 10.34500/SSJDA.1119
Sponsors (Funds)
Related Publications (by the Investigator) Please refer to the abstract in Japanese.
Related Publications (based on Secondary Analysis) List of related publications (based on Secondary Analysis)
Documentation [ Questionnaire ]
Major Survey Items (1) Basic values
Life goals, means of achieving fulfillment in life, authority-equality, efficiency-emotions, an image of ideal person

(2) Economy/society/culture
Consumption/savings, interpersonal relations (relatives/people in the local community/workplace, friends*), ideal work, work and leisure, leisure (present and future), faith/religion

(3) Family/ gender relations
Ideal household, husband-wife relationships/father-child relationships, life in advanced age, education of men and women, sexual values, views on marriage*

(4) Communication
Preferred forms of media*

(5) Politics
Knowledge, sense of efficacy (elections/demonstrations, etc./public opinion), association/activism (workplace/region/politics), political activities, support for a political party, political issues, attitudes toward the emperor, nationalism (affection for Japan and Japanese people/feeling of superiority)

(6) International mindedness*
Favorite foreign country and reasons, experience of contact with foreigners, exchange with other countries

(7) Attributes and other, face items
Degree of satisfaction with life, life stage, highest level of educational attainment, jobs, gender, size of city, age

Among these, fields/items marked with an asterisk (*) were added in or after the third survey as follows:

・Interpersonal relationships (friends): since the seventh survey (questions/answer choices changed since the eighth survey)
・Views on marriage: since the fifth survey
・Preferred forms of media: since the third survey (more answer options were added since the seventh survey)
・International mindedness: since the fifth survey (exchange with other countries: Since the seventh survey)

* For details on survey items, please refer to the questionnaire.
Date of Release
Topics in CESSDA Click here for details

Political behaviour and attitudes
Social behaviour and attitudes
Social conditions and indicators
Topics in SSJDA Economy/Industry/Management
Version 1 : 2017-07-05
Notes for Users